As founder and CEO of markets and more, Yvonne Julia Metzger, M.A., is specialized in international business and contact management with a particular focus on Indo-German and German-Dutch collaborations. As CEO of markets and more, she is successful for several companies as project, interim, marketing and sales manager, consultant and trainer. markets and more advises German, Dutch and Indian companies in the business fields of country-specific intercultural and economic questions, market development and management solutions. For nearly 10 years, she is specialized in medical engineering.
A multi-year employment abroad and the nearly daily contact with international customers (Europe, Asia, Russia, North- and South America) form strong pillars for her activity. In addition, we can talk about more than 30 successfully organized and operated international business trade fairs and events. Not at least she established in teamwork the medical division sales & marketing for medical laser fibers and achieved six-digit sales increase.
With more than 10 years of international working experience, her projects include development and implementation of marketing strategies, as well as searching strategic partnerships. Networking management, innovative thinking, as well as strategic market research solutions and operative project management tasks are part of her daily work. Her references include SMEs and global players in Germany, Europe and India. Yvonne Julia Metzger has been to India several times, joined trade fairs and international conferences, and has been working as a project manager for a pharmaceutical company.
In addition, Yvonne Julia Metzger has been active as General Manager of BVMW India and official representative of Bundesverband für Mittelständische Wirtschaft e.V. (Germany`s largest association for SMEs) in the metropolitan region of Hamburg for several years.
She has built up and guided the medical department of sales and marketing at one of the leading laser fiber manufacturers in Germany. Previously, she organized more than 30 business events and German-Dutch B2B projects as project manager at the German-Dutch Chamber of Commerce in The Hague. Her fundamental experience in market research and customer relationship management complete her career profile.
In 2016, she founded the Indo-German Medical Forum (www.igmf.info). The initiative offers a professional platform for German and Indian companies to expand their experiences and knowledge in the most important and topical issues on medical, pharmaceutical and biotechnological questions. Experts involved have the aim to advance medical treatment and technology in both countries.
For her work with her company markets and more, Yvonne Julia Metzger, has received the AWARD “Successful entrepreneur 2016”.
Born and grown up in Bonn she moved to Muenster to do her Master of Arts (M.A.) in Regional Science (Netherlands), Geography and Sociology and – as often as timely possible – in addition in Romance philology and architecture. In the years afterwards, she started her career first focused on sales and market research in a market research company, later in continuous addition of marketing, project and event management at the German-Dutch Chamber of Commerce in The Hague. The main industries have been information technology, medical technology, power economy and renewable energy and engineering services.